THE CEO CLIENT ACQUISITION PLAYBOOK™ · $129
Build a Business the Right Clients Can Find, Trust, and Choose.
The CEO Client Acquisition Playbook™ helps you understand how clients discover, evaluate, and choose your business so you can strengthen your visibility, positioning, messaging, recommendations, and overall client acquisition strategy.
Created from Real Industry Experience
The CEO Client Acquisition Playbook™ is grounded in more than 20 years of experience in the esthetics industry and more than 13 years of building and operating as a solo esthetician.
Throughout that experience and through years of listening to estheticians within The Solo Esthetician™ communities I have seen the same pattern: when bookings slow, many assume the answer is more visibility.
They post more, promote more, lower their prices, or introduce something new before understanding why clients are not choosing.
But client acquisition is not simply about being seen.
It is about creating enough trust, confidence, emotional safety, and clarity for the right client to take action.
This playbook helps you understand the psychology behind client decisions, recognize the difference between attention and conversion, and examine how positioning, professionalism, authority, consistency, and relationship building work together to support sustainable client acquisition.
Before adding another tactic, learn to identify what your business actually needs. That is where CEO level client acquisition begins.
A LOOK INSIDE THE PLAYBOOK
THE SIX PART CLIENT ACQUISITION FRAMEWORK
Explore the six areas that influences how clients find, trust, and choose your business:
Trust
Discovery
Positioning
Demand
Recommendation
Consistency
CEO QUESTIONS™
Use practical CEO Questions™ to challenge assumptions, examine what is actually happening in your business, and identify where your attention is needed before making changes.
GUIDED BUSINESS EXERCISES
Complete exercises that help you assess what's currently happening across your client acquisition process rather than making decisions based solely on how your calendar looks.
IDENTIFY YOUR PRIORITY
Determine which area of your client acquisition process may need your attention most right now.
CREATE YOUR NEXT STEP
Turn what you've identified into a clear, intentional next action for your business.
HOW TO USE THE PLAYBOOK
The CEO Client Acquisition Playbook™ is designed to be used, not simply read.
Move through the playbook from beginning to end, or begin with the area that reflects your most immediate business challenge.
Use the CEO Questions™, guided assessments, and practical exercises to evaluate what requires your attention now and return whenever your bookings, market, services, or priorities change.
I
Identify What Needs Your Attention
Examine trust, discovery, positioning, demand, recommendation, and consistency to identify which part of your client acquisition process may require greater attention.
II
Make Decisions with Greater Clarity
Use the CEO Questions™, guided assessments, and practical exercises to separate what you know from what you may be assuming before changing your prices, messaging, services, or strategy.
III
Return to it as Your Business Evolves
Return to the playbook when bookings change, your market evolves, you introduce a new service, or your business enters a different stage of growth.
The goal is not to give you more activities to complete.
It is to help you understand what your business needs so you can choose a more intentional next action.
READY TO BUILD A BUSINESS THE RIGHT CLIENTS CAN FIND, TRUST, AND CHOOSE?
THE CEO CLIENT ACQUISITION PLAYBOOK™
$129
DIGITAL PLAYBOOK · ONE-TIME PURCHASE
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$129
$129
Founder
KIMBELLA
Founder, The Solo Esthetician™
Licensed Esthetician | 20+ Years of
Industry Experience
KimBella is the founder of The Solo Esthetician™, an educational media platform for estheticians who think beyond the treatment room™.
A licensed esthetician with more than 20 years in the industry and more than 13 years of experience building and operating as a solo esthetician, she brings firsthand experience to the business conversations many estheticians are not taught to navigate.
Through communities reaching more than 100,000 aspiring, student, and licensed estheticians, KimBella has listened closely to the challenges shaping the profession.
Her work helps estheticians strengthen their CEO thinking, understand the business behind their services, and make more informed decisions about trust, positioning, client acquisition, and sustainable growth.
The CEO Client Acquisition Playbook™ translates that experience into a practical framework designed to help estheticians understand how clients find, evaluate, trust, and choose their businesses.
A STRONGER BUSINESS STARTS WITH A
CLEARER PICTURE.
You may not need another promotion, another service, or another strategy.
You may need to understand what is preventing attention from becoming trust and trust from becoming action.
The CEO Client Acquisition Playbook™ helps you examine how clients discover, evaluate, and choose your business so you can identify what requires attention and choose your next move with greater clarity.
Build your next move from understanding, not assumption.
$129 · DIGITAL PLAYBOOK
THE SOLO ESTHETICIAN™
For estheticians who think beyond the treatment room™.
Our hands do the work; our minds run the business.
© 2026 The Solo Esthetician™. All rights reserved.
The CEO Client Acquisition Playbook™ and its associated content are proprietary materials of The Solo Esthetician™.